Upfront: L&T Marketing

Nov
2009

Lens Marketing

Edited by Andrew Karp

Zeiss-Transitions Promo Winners are Living Large

Janice Giannola of SVS Vision in Harrison Township, Mich. and Malbar Vision Center in Omaha, Neb. are the grand prize winners in the “Go Small. Live Large” promotion from Carl Zeiss Vision in collaboration with Transitions Optical.

The promotion invited independent eyecare professionals to “go small” by dispensing GT2 Short by Zeiss, a progressive lens for frames with fitting heights as low as 13mm. Contestants had the opportunity to “Live Large” with cash rewards, monthly prizes in addition to two grand prizes, or a $15,000 luxury vacation and personal assistant package.

The grand prize options are a trip for four including airfare, accommodations and expenses to the winners’ destination choice of Hawaii, Key West, Lake Tahoe or Nantucket, plus a personal assistant package with options such as a personal shopper, personal chef/catering service, a personal trainer, cleaning service or a personal driver, or a cash alternative.

Signet Armorlite Announces Kodak Lens Puzzle Challenge Winners

Four grand prize winners have been chosen in The Kodak Lens Puzzle Challenge. The winning participants, pictured clockwise from the upper left, are: Chris Yon of Fashion Eyes in White Bear Lake, Minn.; Carolyn Sheahan of Med-Optical in Milwaukee, Wis.; Maria Serafin of Douglas Osborne, OD’s office in Carlsbad, Calif.; Cheryl M. Everitt, OD of 20/20 Vision Associates in Riverside, Calif.

Each winner will receive an all-expense-paid trip for two to New York during Vision Expo East 2010.

 

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