Upfront

Sep
2009

Sunwear in the Park

Open-air, summer sun, theater in the park and sunglasses all created the perfect setting for this past summer’s “Shakespeare in the Park,” where luxury sunglass boutique Ilori signed on to be the official sunglass boutique and sponsor. The Public Theater’s renowned Shakespeare in the Park held every summer in New York’s Central Park draws more than 100,000 people to experience the magic of the open-air Delacorte Theater. Since the performances begin in daylight with the evening sun reflecting off the stage, sunglasses are the perfect and necessary accessory to ensure nothing is missed.

In celebration of the sponsorship, designers Thakoon and Thierry Lasry created a collection of limited-edition sunglasses sold exclusively through Ilori’s Soho boutique that tied into this summer’s productions, “Twelfth Night” and “The Bacchae.”

The Thakoon style was named “Viola” in honor of Anne Hathaway’s character in “Twelfth Night.” A limited series of 12 pieces of each style was produced and numbered, with one style launched every twelfth night.

For “The Bacchae,” Thierry Lasry created a plastic aviator style named Agavy after a leading character, Agave, in the show. The style name has a “y” at the end similar to all Thierry Lasry styles (mimicking his first and last name that both end with “y”).

“Shakespeare in Central Park is the quintessential New York outdoor summer event and we are thrilled to be a part of it,” says Michael Hansen, Ilori vice president and general manager. “At Ilori we pride ourselves in incorporating art, fashion and culture and making it accessible to our clientele in creative ways.”   

—Jackie Micucci

 

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