Upfront

Sep
2009

Flashy Frames

As a brand, Calvin Klein has always been known for its classic and clean designs, never flashy… until now. This fall the designer brand and its eyewear partner Marchon are unveiling the ck USB sunglass, which feature a 4GB USB flash drive in the temple.

“We wanted it to physically be the smallest possible flash drive so when you look at the sunglass you have no idea it’s embedded in the temple,” says Linda Ryno, senior brand manager for Calvin Klein Eyewear. “The overall design is very modern and minimal. The designers at Calvin Klein create designs that are very complex yet are able to achieve a minimal look; we did the same with this sunglass.”

While the actual device is designed to be as small as possible so that it fits seamlessly in the frame, it is capable of storing lots of data. By way of example, a 4GB flash drive can hold about 1,000 songs.

“The temple is just slightly thicker so it can house the USB drive, which can store pictures, data, media and music,” explains Ryno. “We are launching globally in the fall with special imagery, a special tower display, counter card cube, packaging and consumers brochures that explain the technology. We did a European soft launch in Italy and Spain. People were very excited.”

The unisex sunglass can also easily convert into an ophthalmic. The frame comes in two styles in three colors: ck 3083S USB in black, dark Havana and light Havana; ck 3084S USB in black, dark Havana and pearl. The frames are patent pending.

“It’s one less gadget to carry. We have so many gadgets to remember,” says Ryno. “But you’re always going to have your sunglasses.”         

—Jackie Micucci

 

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