Upfront

Jul
2009

Eye’ll Take Manhattan

ClearVision Optical launches its BCBGMAXAZRIA Fashion Week Sweepstakes, an exclusive nationwide contest for eyecare professionals, on July 15. Partnering with its licensor, BCBGMAXAZRIA, ClearVision will award the sweepstakes winner a trip for four to attend the BCBGMAXAZRIA runway show during September Fashion Week in New York. The prize package for the winner and three guests includes roundtrip airfare, airport transport to and from the hotel, hotel accommodations for two nights, passes to the BCBGMAXAZRIA runway show and meal stipends.

To promote the Sweepstakes, ClearVision will run a campaign focusing on New York and the world of high-fashion. All promotional materials direct entrants to www.cvosweeps.com, a custom-designed micro site specifically created to promote the sweepstakes and provide a convenient entry vehicle. Deadline for contest entry is August 20, 2009. A winner will be drawn by ClearVision on August 21. Second- and third-prize winners will receive handbags and gift bags. For additional details, call ClearVision Optical, (800) 645-3733.
—Gloria Nicola

 

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