Upfront

Jun
2009

Art Partners

Oakley partners with California-born artist Caia Koopman, whose paintings have been used commercially as graphics for snowboards, skateboards and wakeboards, to produce a Limited Edition Artist Series of Oakley’s top-selling sunglass, Ravishing, featuring artwork from Koopman on the temples. “We chose Caia because of her graphic approach to painting. Her strong lines, patterns and deeply defined shapes blend well with the Oakley Women’s vision—a distinctive niche Oakley has been carving out in sports eyewear for active women who want sporty, sophisticated fashion,” says Jen Bradley, women’s brand director at Oakley. “Caia’s innovative artistry is the perfect blend of nature and style—befitting of the Oakley woman. We are thrilled to launch this highly anticipated campaign with her.”



Caia’s artwork has been featured in numerous national and international magazines, including Surfing Girl, Mademoiselle, Details, Girls’ Life, Snowboarder Magazine, Teen, Teen Style and Teen People. She has also designed T-shirt graphics and promotional illustrations for companies such as AT&T, Casio and Op.

The Ravishing design features Oakley’s proprietary O Matter frame material and Plutonite lenses and is available with Oakley Authentic Prescription Lenses (+2.00 through -3.00 combined power).

—Gloria Nicola

 

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