Upfront

Mar
2009

Do You Want to Supersize This?

Dallas-based A&A Optical has signed Ron “Jaws” Jaworski to endorse the company’s XXL eyewear brand in a three-year contract. “Ron Jaworski’s dynamic TV personality as an NFL analyst on ESPN, his high-profile background as a former NFL player, his philanthropic values and his highly successful business ventures make him the ideal spokesperson for A&A’s XXL brand,” says Robert Liener, A&A president and CEO (pictured here with Jaworski and A&A’s Brandon Moore). “We are thrilled to have Ron Jaworski on our A&A team and we believe our partnership with him will be instrumental to XXL’s growth and the brand’s expansion into future licenses.”



Jaworski will be featured in an advertising and marketing campaign launching the first quarter of 2009 wearing classic XXLSUN sunglasses and contemporary XXL ophthalmic frames. He will also make a special appearance at the A&A Optical booth, #3644, during Vision Expo East.

Launched in 2003, XXL embodies premium quality eyewear engineered to function and to fit the “fit-challenged” male, while being responsive to the demands of the modern male consumer—offering comfort and style versatility and distinctive textures and colors in innovative materials. All XXL styles are equipped with longer temples.   

—Gloria Nicola

 

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