Specialty Lens Launches
Unconventional Sweepstakes
Specialty Lens Corporation, the makers of iRx Polaroid
Lenses, has launched a new promotion, “It’s About the
Patient, Not the Prize Sweepstakes” that runs through August
31. Rather than send someone on a European cruise or other
exotic vacation, iRx Polaroid will award the lucky winner
a 1980s Dodge Aries. The Aries will then be donated to the
American Macular Degeneration
Foundation in the
name of the contest winner.
“As a loyal iRx Polaroid
customer, I’m a little afraid
this promotion might
backfire on Specialty
Lens,” says Ron Wolcott,
owner of Wolcott
Optical in Salt Lake City. “Their design is to have me think
more about my patients, but I can’t take my mind off this car!”
Wolcott says he has long been obsessed with the style,
handling and luxury of the Dodge Aries, once trading a
1965 Shelby Mustang to get his hands on a vintage 1984
K-Car. “If I win this contest, I hope I’ll have the option to keep
the Aries for myself,” he says.
“This is kind of tongue-in-cheek promotion,” says Jon Schmitt,
marketing manager for SLC. “The ‘It’s About the Patient’ theme
highlights the main motivation for most eyecare professionals,
whose primary concern is to do what’s best for the patient
while dispensing prescription sunwear.”
The sweepstakes are available at www.irxlens.com/aries,
where participants can enter by pledging this summer to put
the patient before the prize.
Low Vision Seminars
Offered by Eschenbach
Eschenbach’s seminar, “Low Vision Care…What’s It All
About?” is an introductory, hands-on workshop and lecture
designed for those interested in the field of low vision and is
pending for three continuing education credits by ABO, JCAHPO
& ACVREP. The course covers topics such as: the “Seven
Steps to Dispensing Low Vision Aids” and the marketing of low
vision services, and also includes a hands-on learning session
in which attendees can try a variety of vision aids including
some of those newest to the market. Upcoming seminars will be
held in the following locations: August 15, Milwaukee; August
22, Tampa; August 23, Miami; August 29, Spokane, Wash.;
Sept. 5, Boston; Sept. 5, Dallas; Sept. 6, Houston; Sept. 19,
New York; Sept. 19, Ft. Collins, Colo.; Sept. 19, Toronto, Ont.;
Sept. 26, San Rafael, Calif; Sept. 26, Louisville, Ky.
For more information, call (800) 487-5389 or visit
www.eschenbach.com.
August 2007
L&T Marketing