Upfront: L&T Marketing

Dec
2008

Lens Marketing

Edited by Andrew Karp

Vision-Ease Lens Launches Coppertone Winter Sun Awareness Campaign

In time for the not-so-dreary winter months, Vision-Ease Lens (VEL) announces its Coppertone Winter Sun Awareness campaign. With materials for both ECPs and consumers, the education-focused campaign offers insights into the importance of sun protection for the eyes during the winter months.

“Being aware of winter sun hazards is important for eyecare providers so they can educate patients about the necessity of year-round protection,” says Jay Lusignan, marketing communications manager, VEL.



With Coppertone polarized lenses as the backdrop, the Coppertone Winter Sun Awareness campaign stresses the importance of protecting against dangers related to high-energy visible (HEV) and UV light, glare-induced “blindness,” snow “blindness,” driving hazards and overall increased UV susceptibility due to winter weather conditions. Campaign elements include a technical education information sheet, an easel and information brochures for point-of-purchase, job stuffers and postcards for ECPs to send to customers. All materials are free and can be accessed at www.vision-ease.com in the VELcomm Center.

Initially launched in December 2007, Coppertone polarized lenses are available in brown and gray and block 100 percent of harmful UVB and UVA rays. They also guard against HEV light exposure and eliminate 97 percent or more of reflected glare.


Hoya Names “Splendor of Spain” Drawing Winner
Eli Ben-Moshe, OD in San Diego has won an all-expense paid trip to Spain in the Hoya Vision Care “Splendor of Spain” drawing at Vision Expo West.

“We congratulate Dr. Eli Ben-Moshe and look forward to experiencing a magnificent trip to Spain with him and his wife,” says Rich Montag, Hoya’s vice-president of sales and marketing. “Eyecare professionals who sell our award-winning HoyaLux iD, HoyaLuc iD LifeStyle or our Nulux ep lenses between now and December 31, are still eligible to win trips for two to Spain and many other enticing prizes through our Splendor of Spain promotion. Promotion information is available from your Hoya representative, an authorized Hoya distributor or by visiting www.hoyasplendor.com.”

 

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