Upfront

Jul
2007

Sizzling Sunwear

Sàfilo shades were the star of a sunglass trend segment on the E! Channel’s “E!’s Sizzling Summer Preview.” Filmed at the Solstice Boutique in the Beverly Center in Beverly Hills, Calif., Sàfilo’s Eden Wexler (bottom photo) discussed some of the hottest shades celebrities are sporting as well as what trends to watch in sunwear this summer.

The piece began airing in May and is expected to be shown both nationally and internationally throughout the summer months. Among the brands highlighted during the segment were Juicy, Dior, Boss, Emporio Armani and Gucci. And, as Wexler reminded viewers, while looks do count, sunwear’s most important element is the protection it offers against harmful ultra-violet rays.
— Jackie Micucci

 

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