The wind was in Prada’s sails at the start of the 32nd America’s
Cup in Valencia, Spain. The Prada Group—sponsor of the swift
and sleek Luna Rossa boat and crew—hosted the official opening
party. The event was attended by a number of VIPs and
celebrities including Chloe Sevigny (far right), Ashton Kutcher and
his wife Demi Moore (right)—who served as the brand ambassadors
for Prada—and all of whom received Prada and Prada
Linea Rossa sunglasses courtesy of Luxottica.
Additionally, Luxottica sent 18 of its top U.S. Prada customers
(bottom right) on the trip to Valencia where they attended
many of the Prada and America’s Cup events held throughout
the week including parties, guided tours, a trip to the
Prada Linea Rossa team store and the Luna Rossa’s pre-race
preparation and activities.
“It was a wonderful treat for all of us at Luxottica to share
with our valued Prada customers the festivities and fun
associated with this prestigious event,” notes Pierre Fay,
Luxottica’s executive VP. “The Prada Group did an incredible
job of bringing together individuals from around the
world in a venue that truly reflects the excitement and innovation
associated with the brand.”
— Jackie Micucci
June 2007
Upfront