Upfront

Jun
2007

Prada Sets Sail

The wind was in Prada’s sails at the start of the 32nd America’s Cup in Valencia, Spain. The Prada Group—sponsor of the swift and sleek Luna Rossa boat and crew—hosted the official opening party. The event was attended by a number of VIPs and celebrities including Chloe Sevigny (far right), Ashton Kutcher and his wife Demi Moore (right)—who served as the brand ambassadors for Prada—and all of whom received Prada and Prada Linea Rossa sunglasses courtesy of Luxottica.

Additionally, Luxottica sent 18 of its top U.S. Prada customers (bottom right) on the trip to Valencia where they attended many of the Prada and America’s Cup events held throughout the week including parties, guided tours, a trip to the Prada Linea Rossa team store and the Luna Rossa’s pre-race preparation and activities.

“It was a wonderful treat for all of us at Luxottica to share with our valued Prada customers the festivities and fun associated with this prestigious event,” notes Pierre Fay, Luxottica’s executive VP. “The Prada Group did an incredible job of bringing together individuals from around the world in a venue that truly reflects the excitement and innovation associated with the brand.”

Jackie Micucci

 

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