Gisele Bündchen is
again the face of
this year’s Vogue
Eyewear worldwide
advertising campaign,
“Gisele Plays With
Vogue,” for Luxottica.
Vogue Eyewear aims to
be the choice of open,
lively and positive young
woman around the
globe and the glamorous
model Gisele
exudes the playful
femininity that Vogue
Eyewear represents.
“Gisele is the perfect
spokesperson
for Vogue because she is
well known but accessible
and she embodies the fun
concept of the brand,” says
Vittorio Verdun, vice president
of marketing for Luxottica.
“Vogue Eyewear is for the fashion
lover, not victim. Someone
who lives in the world of
fashion and is inspired by the
celebrities, like Gisele, they
see in magazines.”
“I feel very lucky that today
I am able to choose the campaigns
I want to do. What I like about working with Vogue
and Luxottica is the credibility,” says Gisele. “When you’re
Luxottica and you’re making sunglasses for the best brands in
the world, you know what you are doing. For me, it is very
important that whatever I do, whatever I put my name with,
has quality.”
The “Gisele Plays With Vogue” campaign, and Gisele, with her
distinctive elegance and natural freshness, invites everyone to follow
their own style and enhance it with a pair of Vogue glasses.
June 2007
Upfront