Essilor presents “Think About Your Eyes
Week” at Six Flags Over Texas
Essilor and Six Flags Over Texas presented the second annual “Think
About Your Eyes Week” Public Awareness Initiative in August, in recognition
of the importance of vision health and annual comprehensive eye
examinations. Families visiting Six Flags in Arlington, Texas learned
about taking care of their eyes and met friendly eyeball characters on
site at the park.
“We are happy to partner with Essilor to deliver this very important
health message,” says Steve Martindale, park president of Six Flags
Over Texas. “Vision is important to our guests’ experience at the park
and we have a great opportunity to reach the numerous families who
visit each day.”
Think About Your Eyes Week is designed to deliver an important
message to park visitors in a fun, yet informative way. Six Flags visitors
will literally have their eyes on vision health as they take in facts about
important issues, such as blurry vision, sun damage and eye strain. This
information infiltrated the park on multiple TV screens and banners,
including a 30-foot tall banner on the park’s 300-foot tall oil derrick,
which can be seen from Interstate 30.
Giant eyeball characters also roamed the
park amusing children with facts about healthy vision.
“Eye disease can occur at any time, regardless of age,” says Howard
Purcell, OD, Essilor vice president. “In fact, one in every four children
has a vision problem, and more than 11.5 million Americans have
an uncorrected visual impairment that can impact their quality of life.
We hope this initiative will encourage regular eye exams for all.”
For more information on the Think About Your Eyes Public Awareness
Edited by Andrew Karp