Upfront: L&T Marketing

Oct
2008

Lens Marketing

Essilor presents “Think About Your Eyes
Week” at Six Flags Over Texas


Essilor and Six Flags Over Texas presented the second annual “Think About Your Eyes Week” Public Awareness Initiative in August, in recognition of the importance of vision health and annual comprehensive eye examinations. Families visiting Six Flags in Arlington, Texas learned about taking care of their eyes and met friendly eyeball characters on site at the park.

“We are happy to partner with Essilor to deliver this very important health message,” says Steve Martindale, park president of Six Flags Over Texas. “Vision is important to our guests’ experience at the park and we have a great opportunity to reach the numerous families who visit each day.”

Think About Your Eyes Week is designed to deliver an important message to park visitors in a fun, yet informative way. Six Flags visitors will literally have their eyes on vision health as they take in facts about important issues, such as blurry vision, sun damage and eye strain. This information infiltrated the park on multiple TV screens and banners, including a 30-foot tall banner on the park’s 300-foot tall oil derrick, which can be seen from Interstate 30. Giant eyeball characters also roamed the park amusing children with facts about healthy vision.

“Eye disease can occur at any time, regardless of age,” says Howard Purcell, OD, Essilor vice president. “In fact, one in every four children has a vision problem, and more than 11.5 million Americans have an uncorrected visual impairment that can impact their quality of life. We hope this initiative will encourage regular eye exams for all.”

For more information on the Think About Your Eyes Public Awareness Initiative, visit www.thinkaboutyoureyes.com.

Edited by Andrew Karp

 

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