Larry Sands, CEO of Optical
Shop of Aspen, has hit the
beach… again. This time it’s the
sands of Malibu as this optical
retailing pioneer sets sights with
an Optical Shop
of Aspen store in
the prestigious
Malibu Country
Mart. The premiere
location
in Malibu,
Malibu Country
Mart boasts
some of the
most exquisite
stores in the
country while
maintaining
a small town
ambience.
The grand
opening party
hosted by
Sands, was
packed with attendees
including a
visit by the friendly
local Malibu Sheriffs
who stopped by
but allowed the fun
to continue. Guests
included Sands’
wife Christina, OSA
International president/COO Troy Schmidt and his wife,
Elisa Schmidt, Chrome Hearts owners Richard and
Laurie Stark, Chrome Hearts publicist Roxana Zal,
Optical Shop of Aspen VP of retail Linda Shimazaki,
Optical Shop of Aspen creative director Sasha Plavsic,
and Optical Shop of Aspen director of marketing and
events Michi Arena. DJ Tina tipped the sound scape,
while revelers enjoyed sushi from NOBU. Stockholm
Krystal Vodka created a special vodka menu for the
evening. A great mix of Malibu locals, Optical Shop of
Aspen and Chrome Hearts customers, and celebrities
such as Vivica Fox and Dick Van Dyke socialized and
enjoyed the gorgeous balmy weather, trying on new
eyewear styles from Chrome Hearts, Blinde and other
luxury brands.
—James J. Spina
May 2007
Upfront