Upfront

May
2007

Castles in the (Malibu) Sands

Larry Sands, CEO of Optical Shop of Aspen, has hit the beach… again. This time it’s the sands of Malibu as this optical retailing pioneer sets sights with an Optical Shop of Aspen store in the prestigious Malibu Country Mart. The premiere location in Malibu, Malibu Country Mart boasts some of the most exquisite stores in the country while maintaining a small town ambience.

The grand opening party hosted by Sands, was packed with attendees including a visit by the friendly local Malibu Sheriffs who stopped by but allowed the fun to continue. Guests included Sands’ wife Christina, OSA International president/COO Troy Schmidt and his wife, Elisa Schmidt, Chrome Hearts owners Richard and Laurie Stark, Chrome Hearts publicist Roxana Zal, Optical Shop of Aspen VP of retail Linda Shimazaki, Optical Shop of Aspen creative director Sasha Plavsic, and Optical Shop of Aspen director of marketing and events Michi Arena. DJ Tina tipped the sound scape, while revelers enjoyed sushi from NOBU. Stockholm Krystal Vodka created a special vodka menu for the evening. A great mix of Malibu locals, Optical Shop of Aspen and Chrome Hearts customers, and celebrities such as Vivica Fox and Dick Van Dyke socialized and enjoyed the gorgeous balmy weather, trying on new eyewear styles from Chrome Hearts, Blinde and other luxury brands.

—James J. Spina

 

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