Upfront: L&T Marketing

May
2007

Lens Marketing

Vision-Ease Licenses PAL Designs from Optixx
Vision-Ease Lens has entered into a licensing and distribution agreement with Optixx, a progressive lens company based in Lucerne, Switzerland. With the portfolio of progressive designs from Optixx, Vision-Ease is able to offer new, traditionally surfaced progressive lenses and direct-surfaced progressives to its customers.

Younger Offers Drivewear On-hold Messages
“Do you spend a lot of time driving? You need Drivewear!” That’s how a new on-hold message for Younger Optics’ Drivewear lenses begins. Younger is offering two messages, one tailored for the optical retailer and the other for the wholesale optical lab. Both messages are approximately 22 seconds long and available for free download through the Drivewear web site, www.drivewearlens.com.

Transitions Launches “Spin & Win” Promo
Building on the success of last year’s Trusted Worldwide marketing program, Transitions Optical has rolled out a similar national promotion for 2007 with a new twist—and theme—“Spin & Win.” From March 1 through October 31, patients who register their Transitions lenses using a certificate of authenticity will earn the chance to “spin” a wheel to win a variety of instant prizes, and will automatically be entered into a grand prize drawing. Additionally, each time an ECP location or a customer registers for the promotion, a donation will be made to a charity supported by the Transitions Healthy Sight for Life Fund. For 2007, Prevent Blindness America will be the beneficiary.

ECPs can register online at www.trustedworldwide.com, or through Transitions Optical Customer Service at (800) 848-1506. Each ECP will receive a registration kit that includes a program brochure, a quick reference guide and a point-of-sale tool to advertise the promotion in-office. lenses begins. Younger is offering two messages, one tailored for the optical retailer and the other for the wholesale optical lab. Both messages are approximately 22 seconds long and available for free download through the Drivewear web site,

 

|