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Apr
2007

McGee Group: Vera Bradley Readers

PATTERNS BEFORE YOUR EYES

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McGee Group: Vera Bradley Readers
PATTERNS BEFORE YOUR EYES

 The McGee Group presents its new line of Vera Bradley readers. Included are four styles in three Vera Bradley patterns each. Lenses are offered in powers ranging from +0.75 to +3.00 in 0.25 diopters. The frames are made from optical quality, multi-layered zyl.

PHILOSOPHY: “With readers now a daily necessity for the ever-increasing over-40 segment of the population, stylish readers have become a fashion accessory and are now part of a woman’s wardrobe,” says Wayne McGee, president and CEO of The McGee Group. “Many women purchase several pairs to reflect their individual lifestyles. As preferences change seasonally so will the Vera Bradley readers.”
MARKETING: The Reader package includes 12 readers, 12 matching Vera Bradley cases, 40 lens pairs of varying powers, a 12-place display and Vera Bradley logo box to organize the spare lens sets.
PRICE POINT: $$. For additional information, contact the McGee Group, (800) 966-2020; web site: www.mcgeegroup.com

TIP
Vera Bradley is best known for quilted handbags in various patterns and colors. The company also makes coordinating accessories such as wallets and luggage and housewares, including table cloths and rugs.

 

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