Upfront

Aug
2008

Faith for the Cure

ClearVision Optical and BCBG Max Azria have once again partnered to create a special limited-edition sunglass, Faith, to raise funds for Susan G. Komen for the Cure. With a suggested retail price of $120, 25 percent of each Faith sunglass sale (approximately $30) from September 1, 2008 through August 31, 2009 will be donated to the organization with a guaranteed minimum donation of $25,000.
The two companies first teamed up in 2007 to produce a cause-specific, limited-edition sunglass, called Hope, to support breast cancer research. By the end of the Hope sunglass sales campaign, more than $78,750 was raised and donated. This year, they aim to surpass last year’s total and raise over $100,000.

The Faith sunglass is a multi-laminate Mazzucchelli plastic design with a soft, rectangular shape. Available in black or white, both options feature a soft pink layer inside, reflective of the pink color associated with the breast cancer initiative. To further tie into the cause, Faith’s silhouette has a signature BCBG Max Azria icon cutout with a breast cancer pink ribbon silk-screened underneath on a transparent layer. The Faith sunglass comes with a pink, clamshell eyewear case with a breast cancer ribbon at the closure. Faith is available in one size, 58/17/125, with Sola CR-39 UV 400 plano lenses as standard and wholesales for $54.99.

To support optical retailers who commit to the program, ECPs will be offered a pink BCBG Max Azria Faith countercard, which explains to customers how their Faith sunglass purchase will benefit Susan G. Komen for the Cure.

“As a designer, I aim to offer women style that inspires confidence and beauty,” says Max Azria. “With our Faith sunglasses, I now have the opportunity to contribute to their physical and spiritual well-being. We are honored to work with and support Susan G. Komen for the Cure in their ongoing battle to raise awareness and find the cures for breast cancer.”

For additional information about the BCBG Max Azria Faith sunglass, please contact the ClearVision Customer Care Department at (800) 645-3733.
—Jackie Micucci

 

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