||An old house built in the 1900s, with high ceilings and large base boards is where Karen Rummell, OD, set up her Toronto-based practice in 1982. Nestled in the heart of a neighborhood called “The Beaches,” the practice attracts “an eccentric group of residents who are interested in doing shopping in the area,” says Dr. Rummell. |
| By 1998, the practice was booming, but the house needed something more. Dr. Rummell built an extension to create a larger dispensary. |
With more room to work with, something had to be done with the displays to make the modern addition part of the home. “Our displays were old fashioned and not very nice,” says Dr. Rummell. “I tried for years to think of something funky to do with the displays, even before the addition. I was resisting like crazy having to call upon one of the design people for the displays.”
But, Concord, Ontario-based Modular Design rose to the challenge of creating a retailing environment to sell upscale, trendy frame styles in this old, well-established community.
Taking inspiration from a large gilded mirror hanging in the dispensary, Modular Design chose gilded picture frames to use around its display panels to create an art gallery effect in the dispensary sure to keep the interest of the artsy, creative clientele. The actual display panels are individual frame boards that allow for easy movement of the frames and have the ability to change the number of frames displayed without looking barren or overcrowded. “The displays work well, are easy to use and versatile,” notes Dr. Rummell. “With Modular’s displays, you don’t have to display too many frames for it to look good, but you can if you need to.”