Whats Next

Aug
2008

Menizzi: Menizzi Men’s Collection

MANDATE FOR STYLE

Menizzi presents seven new frames created specifically for men in various designs and color schemes to illustrate Menizzi’s philosophy that functional and funky can co-exist. Frames are made of stainless steel and titanium combined with Italian acetate. Shapes include variation on rectangles in fully rimmed and semi-rimless designs with such accents as open endpieces. Colors range from black to shades of green and blue, some with marbleized temple treatments and safari patterns.




PHILOSOPHY: “Our main objective is to provide funky, stylish, high-fashion frames with a narrow PD for everyone at affordable price points,” says Izzy Hersh, Menizzi
president.

MARKETING:
Merchandising materials include a 20-place rotating counter display with mirrors and colorful Menizzi logos, countercards and gym bags. All frames come with an interchangeable (puzzle-style) hard case.

PRICE POINT:  $$$$. For additional information, contact Menizzi, (877) MENIZZI; web site: www.menizzi.com

TIP
Key factors for men in choosing eyeglasses are comfort and durability. As a result, frames constructed from lightweight, high quality, durable materials are a must.

 

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