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Aug
2008

Luxottica: Bvlgari Optical for Men

MAN POWER

Luxottica Group releases a seven-piece collection of Bvlgari ophthalmic styles for men. Designed to appeal to men of all ages, the new frames were carefully crafted with special attention to details that distinguish their fronts and temples. Stylish and sophisticated, these frames stand out in a crowd, while maintaining subtle, understated charm. Constructed of metal, including titanium, and acetate, they are offered in full-rimmed, semi-rimless and rimless variations on rectangles. Colors range from brown, black, gray and gunmetal to red horn and black, green or

PHILOSOPHY: “Bvlgari is known for extraordinary quality and sleek, elegant styling. This new collection stays true to its heritage,” says Vittorio Verdun, Luxottica vice president of marketing. “The line is contemporary and unique, bringing a fresh twist to men’s eyewear.”

MARKETING:
Posters, 12-place countertop displays and a 24-place standing showcase are available. All styles come with a cleaning cloth or pouch, hard case, box and gift bag.

PRICE POINT:  $$$$$. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com

TIP
Bvlgari has successfully integrated high quality, technologically advanced products with durable features, creating a frame that is lightweight and flexible yet very strong.

 

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