Eyewear and Trends: Frames and Sunwear Trends



Sans Pareil: Everlast Kids
San Pareil adds a kids’ collection to its Everlast line introduced earlier this year. Everlast Worldwide has manufactured sporting goods and apparel since 1910 and is the preeminent brand in the world of boxing. The new children’s collection consists of three stainless-steel, unisex styles, all featuring the EverFlex hinge, which allows temples to rotate 180 degrees. The result is extremely flexible, durable frames that are also lightweight and corrosive-resistant, according to Sans Pareil. Included are an oval and two modified rectangular designs in such colors as banana, blueberry, chocolate, cotton candy, denim and honey. Eye sizes range from 42mm to 45mm with 17mm to 20mm bridges and temple lengths of 130mm and 135mm
PHILOSOPHY: “Designer colors and brand names unquestionably draw kids’ attention, but the bottom line is parents are going to purchase frames that will hold up to the demands of an active child. With Everlast, you’ve got the name, the durability and the styling, all moderately priced to provide eyecare professionals with desirable profit margins,” says Sans Pareil president Steve Lipawsky. PRESENTATION: Merchandising materials include a six-place kit/display box, three-place acrylic display, countercard, Everlast boxing bear in two sizes and logo plaque.

Nassau Vision Group: Nalco Progressive
Nassau Vision Group Laboratories introduces the Nalco progressive in a semi-finished blank format. Nalco progressives, which are available in CR-39®, feature a soft design and provide a smooth, uninterrupted transition from near, mid and distance zones. The lenses offer a wide, accessible near zone and an expanded intermediate zone for easy adaptability, maximum comfort and visual clarity. In the distance zone, minimal peripheral distortion results in optimal performance. Lenses can be surfaced in powers ranging from –9.00D to +6.00D with adds from +0.75D to +3.50D in 0.25D steps. The lens diameter measures 75/80mm with a 2.5mm decentration. In addition, the 19mm minimum fitting height allows greater flexibility in frame sizes.
PHILOSOPHY: “Nalco progressives are an ideal choice for all-day wear in every situation,” says Nassau Vision Group director of marketing Doreen Hartmann. “These lenses offer clear vision near, far and everywhere in between. Power progression is smooth, making adaptability a breeze. First time wearers will find the transition comfortable in the wide and near zones.” PRESENTATION: Merchandising materials include fitting instructions and literature on features and benefits. For additional information, contact Nova Optical Laboratory, (800) 668-2411 or Nassau Lens Florida, (800) 432-2202. Circle No. 150

Artoptic: Gem Italy
Artoptic International launches Gem Italy, a women’s ophthalmic collection manufactured in Italy. The new line contains four metal frames accented with white crystal or multi-crystal Swarovski stones. Two of the frames are half-eye designs with dropped, twisted temples. Shapes include modified oval, rectangular and upsweep styles. Frames are offered in gold and silver, with one style also available in onyx. Details include highly polished finishes, glitter on the upper eyerim of one model and a flat metal profile for another frame. Eye sizes are 51mm with bridges of 16mm and 18mm.
PHILOSOPHY: “The upscale Gem Italy styles meet the increased demand for jeweled eyewear in elegant, fashion-forward collections,” says Artoptic president George Gero. PRESENTATION: Each frame comes with a black hard case.