Couteur Designs: Jhane Barnes Sunwear
SUN PATTERNS
Couteur Designs, a division of the Kenmark Group, adds a sunwear collection to the Jhane
Barnes eyewear lined launched last year. Targeted to men looking for upscale, modern
styles, the sunglasses are available in seven shapes, ranging from updated aviators to modified
rectangles with six- or eight-base curves. Frames are made of zyl, stainless steel and flat metal
and are offered in black, brown, gunmetal and tortoise. All lenses are polarized. Just as with
the ophthalmics, custom Jhane Barnes patterns have been replicated on the sunglass temples
and each design is finished with a signature square temple tip featuring four stainless-steel inserts.
PHILOSOPHY:
“Jhane
Barnes sunwear offers
masculine shapes and
colors in modern designs,”
says Jason Wehlage,
Kenmark product designer.
“Incorporating the same
design aesthetic as her
eyewear collection, Jhane
Barnes sunwear features
polarized lenses and a
masculine fit for men looking
for both fashion and
function in their sunwear.”
MARKETING:
Merchandising materials
include four- and six-place displays.
Each sunglass comes with a Jhane
Barnes aluminum case, cleaning cloth
and three-year warranty.
PRICE POINT:
$$$. For additional information,
contact Couteur Designs/A Division
of Kenmark Group; (800) 627-2898; web
site: www.kenmarkoptical.com
TIP
Although Jhane Barnes is
best known for her men’s
sportswear, tailored clothing
and accessories, she also designs
carpeting, furniture and
commercial textiles for wall
coverings, drapery and
upholstery
|