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Luxottica: Ray-Ban RX


Luxottica Group releases nine new styles for the Ray-Ban Spring/Summer ’08 ophthalmic collection. Frames are made of titanium, memory metal and titanium/acetate combinations. Included are variations on rectangular, pillow, bowtie and square shapes in both full-rimmed and semi-rimless styles. Many frames are progressive-friendly and have extended endpieces. Two of the feminine models feature open, wishbone-style temples. Colors range from traditional shades of gold, black, pewter, silver and gunmetal, and classic Ray-Ban tinted havana hues to red, blue and violet.

PHILOSOPHY: “The Ray-Ban eyewear collection embodies the brand’s iconic personality, authenticity and style while continuously evolving to meet today’s consumer demands,” says Vittorio Verdun, Luxottica vice president of marketing. “Ray-Ban adds another dimension of functionality, comfort and value to the brand with the addition of light and flexible memory metal and titanium styles to its ophthalmic collection.”

Merchandising materials include three- and 10-place displays, one-place glorifier, glorifier tray and logo plaque.

PRICE POINT: $$ to $$$$. For additional information, contact Luxottica, (800) 422-2020; web site: www.luxottica.com

Titanium is 10 times more resistant to corrosion than stainless steel, has a high mechanic resistance and long durability, is two or three
times lighter than steel or metal frames and is hypoallergenic. Memory metal, a corrosion-free metal that maintains shape even after extreme bending, is 25 percent lighter than conventional metals and 10 times more flexible.