Whats Next

Jun
2008

Zyloware: Gloria by Gloria Vanderbilt

GLORI-US EYES

Zyloware expands its long established Gloria Vanderbilt women’s brand with a new collection: Gloria by Gloria Vanderbilt, targeted to women 25 to 45 who require impeccable styling and quality at a sensible price. The collection contains eight frames with a versatile, comfortable fit in metal and plastic. Shapes consist of classic rounded rectangles and modified ovals, some with subtle “GV” logos on the temples. Colors include wearable shades of black, brown, burgundy, gold, purple, red and silver. For comfort, frames feature snap-in nosepads and spring hinges.

 

PHILOSOPHY:
“It doesn’t surprise anyone that the name Gloria Vanderbilt is behind this exciting new collection—after all, hers is the longest-running licensed celebrity name in the eyewear business worldwide for a reason—it sells and sells,” says Christopher Shyer, Zyloware president. “Zyloware and Gloria Vanderbilt have built the Gloria by Gloria Vanderbilt eyewear collection that exceeds the desires and expectations of the consumer in these uncertain times: fashionable designs that will look great for many seasons, a reasonable price that fits into many managed care plans and a designer label they love and trust. And what’s truly special about this collection is it also builds profits for the retailer.”

MARKETING:
Marketing materials include a tent card and signature plaque. The brand’s tagline is “See life in new ways.”


PRICE POINT: $$. For additional information, contact Zyloware, (800) 765-3700; web site: www.zyloware.com

TIP
“What’s wonderful about the Petites series is it gives the frame wearer the freedom to choose the brand she already  enjoys living in while giving her the fit she needs, “ says ClearVision brand manager Pam Elfreich.

 

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