Whats Next

Jun
2008

Sàfilo: Juicy Girls

WAY COOL

Sàfilo USA expands its Juicy eyewear brand with the launch of Juicy Girls ophthalmics targeted to girls between seven and 13. Included are two plastics (Julie and See You) and two plastic/metal combinations (Sunshine and Too Cool). The bestselling shapes from the Juicy Couture women’s eyewear collection were scaled down to create Juicy Girls and include soft rectangular and modified oval shapes. Inspired by the Juicy Couture Spring 2008 palette, frame colors consist of shades of lavender, pink, brown, khaki/aqua and olive/crystal. All frames have spring hinges.



PHILOSOPHY:
"We are extremely excited to offer our optical customers yet another option in children’s eyewear with the new Juicy Girls Collection. Following the success of the Juicy Couture women’s eyewear and sunglass collections, as well as the Juicy Men’s collection, the Juicy Girls line was the next step in expanding the brand,” says Dick Russo, Sàfilo USA executive vice president.

MARKETING:
A four-place optical display is available.

PRICE POINT: $$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com

TIP
 Frame detailing includes hearts and cherries inspired by the charm bracelets, the Juicy rainbow from the girls’ t-shirt collection and the Juicy crown logo.

 

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