Whats Next

Feb
2007

Tura: Lulu Guinness Sun Collection

LLING ALL GLAMOUR GIRLS


Tura expands its Lulu Guinness Sunwear collection with the addition of 12 styles. Targeted to women with a whimsical and feminine state-of-mind, the new sunglasses incorporate the fascinating allure of yesteryear with the fashion trends of tomorrow, splashed with the special flair that is Lulu Guinness. The new line consists of fun zyls in such treatments as mother-of-pearl, marble and animal stripes, intricate metals and extravagant metal/zyl combinations with distinctive adornments. Shapes and sizes vary from retro rectangles and ovals to striking aviators and butterflies in sizes ranging from 49mm to 70mm

PHILOSOPHY: “This year’s sunwear collection reflects more of Lulu Guinness herself—fun, whimsical and feminine. It embraces Lulu’s mantra ‘Be a Glamour Girl.’ We believe there’s a style in this collection perfect for every glamour girl out there,” says Tiffany Chi, Tura’s brand manager for Lulu Guinness.
MARKETING:Merchandising materials include a 12-place spinner handbag display, Lady Lulu figurine based on a life-size figure currently featured in Lulu Guinness boutiques, countercards, mirror with wrought-iron scrolls and acrylic logo plaque. With an additional 12-piece buy-in that can be combined with the ophthalmic collection, accounts are offered an exclusive Lulu Guinness laminated make-up bag set that can’t be purchased elsewhere. Each sunglass comes with a case and cleaning cloth.
PRICE POINT:$$$. For additional information, contact Tura, (800) 242-8872; web site: www.tura.com

TIP
Lulu Guinness is known for the element of surprise in her designs. Note the aviator shape with its whimsical heart-shaped temples.

 

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