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Feb
2007

Silhouette: SPX Motion

LIGHTWEIGHT PERFECTION


Silhouette Optical introduces the SPX Motion collection. Crafted from the company’s propriety SPX, a resilient, featherweight polyamide material, these frames define the concept of contemporary, stylish, urban charm. The design is true minimalism, featuring temples with a straight-edge top line and subtle, ergonomic bend that gently hugs the wearer’s contours and are held in place by the material’s memory. The screwless hinges and delicately attenuated bridge are barely perceptible. Lenses are available in four masculine and four feminine shapes in eight frame colors, all interchangeable. Hues and patterns are lightly transparent and reflective of the latest in textile and architectural trends. Frame components are hypoallergenic and triple-seal protected to ensure skin compatibility and long-lasting colors.

PHILOSOPHY: “SPX Motion is a celebration of youthful sophistication. The collection reflects the universal appeal of the pure minimalism of rimless frames and yet, the translucent coloring and stylistic patterns allow for the expression of true individuality and style,” says Silhouette head designer Gerhard Fuchs.
MARKETING: With the purchase of the eight-piece collection, customers receive a dual-sided poster, book-style countercard, kit box and signature Silhouette eyeglass cases. All demo lenses are AR-coated.
PRICE POINT: $$$$. For additional information, contact Silhouette Optical, (800) 223-0180; web site: www.silhouette.com

TIP
SPX stands for Silhouette Polyamide X—the secret ingredient that lends the plastic its renowned flexibility, comfort and elasticity. SPX is an eyewear artisan’s dream material for creating stunning models in endless combinations of captivating colors and forms.

 

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