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May
2008

Morel: OGA +

INTO THE WOODS

OGA by Morel Eyewear introduces the OGA + line, a sub-collection featuring innovative and distinctive eyewear. The OGA 2300 series is the first collection to be launched within OGA + and features metal frame fronts with wood and polycarbonate polymerized, beveled temples created by a patent-pending process that uses no mechanical components. The invisible anti-rocking flex hinge developed to keep the design’s pureness is also patent pending. The MIM (Metal Injection Molding) hinge is assembled without temple screws. The 2300 Series is available in three cultivated woods: walnut (dark brown), bubenga (red-brown) and sycamore (ivory). Each frame comes in two rectangular shapes.



PHILOSOPHY: “The OGA + line is a segment within the OGA brand featuring exceptional product that with its pure, natural look stands apart from other eyewear,” says Jamie Mastrangelo, Morel USA marketing coordinator.

MARKETING: A window display is available. Each frame comes with a hard case and international guarantee card.

PRICE POINT:
$$$$$. For additional information, contact Morel Eyewear USA, (888) 282-3930.

 TIP
Architecture meets nature in the OGA 2300 series, resulting in a refined, contemporary design that’s bold in its simplicity.

 

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