Eyewear and Trends: Frames and Sunwear Trends



Signature Eyewear:
Eddie Bauer Youth
Signature Eyewear adds a collection of frames targeted to boys and girls between the ages of seven and 12 to its Eddie Bauer Eyewear line. The new collection contains four metals and two plastics in variations on cat-eye, oval, pillow and rectangular shapes. Features consist of adjustable stainless-steel nosepad arms with silicone nosepads, European spring hinges, colorful, contrasting plastic temple tips and bubble-style logo plaques. Colors range from sand and pecan tones to dusty violet and mulberry.

PHILOSOPHY: “Eddie Bauer is a leader in the casual niche. The new youth collection is a natural extension,” says Robert Fried, Signature senior vice president marketing. “By combining the Eddie Bauer lifestyle with the youthful spirit of the tween generation, we’ve created an eyewear collection designed for fun, fashion, quality and comfort that will appeal to kids who want to look great and parents who want style, quality and a brand they trust.” PRESENTATION: Merchandising materials include a three-place display, countercard, lunch box and duffel bag. Each frame comes with a blue-and-white frosted hard plastic tube case.

ClearVision: Fisher-Price Baby

ClearVision Optical adds three unisex styles targeted specifically to infants and toddlers to its Fisher-Price children’s eyewear line. The new collection consists of two plastics and one metal style, all with spring hinges and optional cable temples. Eye sizes start at 34mm. Colors range from pink and blue to amber and gold matte and brown, pink and purple swirl.

PHILOSOPHY: “Our objective with the Fisher-Price eyewear line is to offer cute styles in assorted sizing options for children from infancy through the age of eight. With our new offerings designed for infants and toddlers, we are responding to the needs of the youngest consumers,” says executive vice president Peter Friedfeld. “We also embrace the Fisher-Price philosophy of getting Mom and Baby off to the best possible start in life,” he adds. PRESENTATION: Merchandising materials include display boxes in two sizes, a three-step display, countercard detailing features, helium balloon with “little people” figures, logo plaque and “eye chart” postcards. Each frame comes with an easy-grip ribbed flip-top case in bright shades of red, blue or yellow.

Eyewear Designs:
Scooby-Doo Movie Tie-in

In conjunction with Warner Bros.’ release of “Scooby-Doo—The Movie” this month, Eyewear Designs adds three styles to its Scooby-Doo children’s eyewear line introduced last summer. Included in the new collection are two metals and a plastic in variations on oval designs. All frames are equipped with spring hinges. Colors range from blonde, demi and rose crystal in the plastic to beige, blue, bronze, maroon and rose in the metals. Eye sizes are 42mm and 44mm with bridges of 16mm, 18mm and 19mm and temple lengths of 130mm and 135mm.

PHILOSOPHY: “To celebrate the release of ‘Scooby-Doo—The Movie’, Eyewear Designs adds a new collection to its popular Scooby-Doo children’s eyewear collection. The adored Scooby-Doo character and TV series have remained a car-toon favorite for generations. The movie is sure to be a box office hit,” says Eyewear Designs chairman/CEO Barry Baum. PRESENTATION: Merchandising materials include a life-size Scooby-Doo standee, four-place display and logo plaque. Each frame comes with a case and Scooby-Doo ballpoint pen.

A&A Optical:

A&A Optical introduces its XXL collection. Designed for larger men, the new line contains four metal styles in rectangular and aviator shapes. One frame is semi-rimless and one is a double-bridge design. Features include extended endpieces and spring hinges. Eye sizes range from 57mm to 61mm with 20mm bridges and temple lengths of 145mm, 150mm and 155mm. Colors consist of shades of brown, black, gunmetal and gold.

PHILOSOPHY: “XXL was created in response to requests from dispensers who have ‘big guy’ customers and lament the difficulty of searching through frame books to find extra-large sizes that are also stylish,” says A&A president Robert Liener. PRESENTATION: Each frame comes with a hard case.