Eyewear and Trends: New Frame Products



Photographed by Nedjeljko Matura

Nouveau: Nickelodeon Eyewear

Under a licensing agreement between Nouveau Eyewear and Viacom International’s Nickelodeon unit, Nouveau is producing and distributing a line of children’s eyewear featuring characters from the cable network’s six hit shows: “Blue’s Clues,” “Dora the Explorer,” “Rocket Power,” “Rugrats,” “SpongeBob SquarePants” and “The Wild Thornberrys.” Targeted to kids between the ages of two and 14, the 20-style collection features such details as a glow-in-the-dark material on a SpongeBob style and a sliding skateboard on a Rocket Power frame. All frames are equipped with spring hinges, the Nick logo on the nosepads and a signature character on the temple tips. PHILOSOPHY: “One thing that makes Nickelodeon so special is that it gives kids credit for being who they are,” says Pat Aptaker, Nouveau co-president and CEO. “They don’t just sweep children into one category. Just like the adult population has different segments, so too do children have different interests and tastes. Nick appeals to kids through its diverse characters.” PRESENTATION: Merchandising materials include a display case, SpongeBob flip poster, dangler and plush toy and a year’s subscription to Nickelodeon Magazine. Each frame comes with a case.

Sàfilo: Burberry Eyewear 

Sàfilo Group introduces its Burberry ophthalmic collection and relaunches the sun collection in the United States. The British luxury brand was founded in 1856 by Thomas Burberry and is known for its check (plaid) pattern. The eyewear line is targeted to metropolitan consumers aged 25 and older. The ophthalmic collection consists of one rimless design and three fully rimmed metals in sleek, modern variations on ovals and rectangles. Colors range from black and silver to cherry red and burgundy. The sunglass collection contains six plastics and eight metals in modern shield, classic aviator and updated wrap designs. Some styles are rimless. Lens treatments include tints, gradient colorations and flash mirror coatings. PHILOSOPHY: “The Burberry brand is on fire right now so the timing of the eyewear line couldn’t be better. The styling of both the ophthalmic and sunwear collections is so unbelievably strong that the selling potential is endless,” says Dick Russo, Sàfilo senior vice president sales. PRESENTATION: Marketing support includes a countercard, tent card and two-sided poster. Frames and sunglasses come with a hard fabric-covered case in the Burberry check pattern.