Whats Next

Apr
2008

Charmant: Nodoka

REFINING TRADITION

Charmant USA adds four styles with a geisha theme to its Nodoka collection, focusing on motifs and decorations found in traditional ornaments worn by the geisha, a term used in Japan for a “person of the arts.” Two models (10152 and 10154) feature delicate temple etchings, representing “ryusui” or flowing streams, on stainless-steel temples. Model 10155 has a cherry blossom pattern along the front and temples, reflecting the different seasonal motifs used in a geisha’s dress. The traditional patterns on a hair ornament worn by a geisha are highlighted on Model 10157. Frame colors include red, black, brown, orange, pink and purple.

PHILOSOPHY: “The geisha is such a recognizable representation of Japanese culture. It was a natural inspiration to capture some of the beautiful decorative elements found in the traditional dress worn by a geisha in the Nodoka Collection,” says Dee Berghuys, Charmant director of product and marketing.


MARKETING: Merchandising materials include a window display in red and black lacquer reminiscent of Japanese furniture, display tray and logo block. Individual cushions in a Japanese textile
complete the set.


PRICE POINT: $$$. For additional information, contact Charmant USA, (800) 645-2121; web site: www.charmant.com

TIP
The Nodoka collection was launched by Charmant in 2007. It is artistically designed to convey the spirit, beauty and colors of  Japan. Previous styles contained frame elements inspired by bamboo, interlocking wood and lacquered chopsticks.

 

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