Whats New

Apr
2008

Eye Deals: SugarPlums

VISIONS OF EYEWEAR

Eye Deals Eyewear launches SugarPlums, a collection of frames designed for women of all ages. The 14 styles are made of stainless steel and zyl. Some models are available with narrow bridge sizes, which make them a good fit for petite adults, teens and tweens. Shapes are feminine ovals, rounded rectangles and upsweeps. Accents include Swarovski crystals and laser-cut temples. Many temples are highlighted with hearts or flowers. Colors range from purple, pink, blush, brandy, blue and violet to brown, chocolate, gold and black. All styles are equipped with spring hinges.



MARKETING:
ECPs receive a matching case and stylish tote with orders of 12 or more frames..

PHILOSOPHY:
“The philosophy of this collection is simply stated in our logo: ‘Sugar Plums Dancing… Eyewear that makes you happy,’” says Sam Shapiro, president of Eyewear Inventions. “Visions of sugar plums dancing in our heads always make us smile.”

PRICE POINT:
$$. For additional information, contact Eye Deals Eyewear, (800) 223-0167; web site: www.eyewearinventions.com

InSight
SugarPlums is a successful handbag and accessories company started by Linda Weinberger. Inspired by a line in the popular poem, “The Night Before Christmas,” the company works with artisans in northern India to produce stylish, sparkling products for women ages 16 to 60+. The company also contributes to environmental and children’s health groups.

 

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