Eyewear and Trends: Frames and Sunwear Trends



eyeOTA: Kata Duplex

eyeOTA adds the Duplex collection to its Kata Eyewear line. The new eyewear features a rimless mounting system and a titanium wire core covered with rubber seamlessly fused to plastic endpieces to create the collection’s signature hingeless temples. Six lens shapes are available in variations on almonds, bowties, butterflies and rectangles in eye sizes ranging from 47mm to 54mm. Frames are offered in six color combinations—blue and teal, brown and butterscotch, chocolate cherry and cherry, eggplant and grape, forest and blue and black and gray. All styles come with a choice of a demo lens, brown or gray sunlens, fashion tint in light blue, light green or light rose, gradient tint in brown/green or purple/pink or mirror treatment in blue/half mirror or brown/half mirror. All lenses are Nylite with 100 percent UV protection.

PHILOSOPHY: “The Duplex collection is about reducing eyewear to its most essential form while maintaining its essence and character. The objective was to edit all of the extraneous elements. The result is both purity of design and extremely lightweight frames. There is a spirit of simplicity in these designs, which is not only timely, but timeless,” says Kata designer Blake Kuwahara. PRESENTATION: A catalog is available. Each frame comes in a colorful pod-style slip-in eyeglass case with a cleaning cloth.

Luxottica: Persol 2002 Sunglasses

Luxottica Group presents the Persol 2002 sunglass collection. Included are nine metals and eight plastics, all featuring the recognizable Persol arrow on the temples. Lenses are made of polycarbonate and APX. The new collection, while still maintaining the classic, sophisticated styling and patented Meflecto temples associated with Persol, also incorporates more contemporary designs and colorations, including rimless frames (one style is a shield) and gradient and mirror lens treatments.

PHILOSOPHY: “With over 80 years of history, Persol continues to build on its long heritage in the sunglass category with classics that are certain to appeal to both traditional Persol consumers and celebrities and sports figures worldwide,” says Luxottica Group director of marketing Vittorio Verdun. “This season we are expanding on the heritage and are meeting the demands of the fashion world with exciting rimless offerings and wonderful colorations—thanks to the introduction of polycarbonate and APX lens materials.” PRESENTATION: Merchandising materials include one- and four-place displays, a two-tier mirror display, 32-place rotator, logo plaque and mirror.

Live Eyewear: Live Eyes

Live Eyewear presents Live Eyes, a new collection featuring two patented designs that can be worn over prescription eyewear, but do not have the side shield standard to this type of product. Both styles (one for men and one for women) are retro-inspired and are equipped with polarized polycarbonate amber or gray lenses. Frames are offered in black, olive, taupe and tortoise.

PHILOSOPHY: “Although designed to be worn over prescription eyewear, these sunglasses offer a great deal of style and attitude without sacrificing performance,” says Live Eyewear marketing manager David Dean. “From a design viewpoint, Live Eyes functions equally well worn over a frame or as a regular sunglass,” says Ron Underwood, Live Eyewear vice president of engineering. PRESENTATION: Merchandising materials include frame display stands, window display kits and posters. Each style comes with a case and micro-fiber cleaning cloth.

Santinelli: LessStress Drill

Under an agreement with Interspeed GmbH, Santinelli International is the exclusive distributor of the LessStress drilling machine. Designed and manufactured in Germany by Interspeed, the equipment was developed to accurately perform drilling, slotting and notching while applying less stress to the lens, thus simplifying the making of rimless (three-piece mount) eyeglasses and reducing damage. Made of an aluminum alloy and weighing 12 pounds, the machine features a drill tilt, pantoscopic tilt table that allows the drill, not the lens, to be tilted, an electronic coordinates readout in 0.05mm increments and an opto-electronic encoder. Interchangeable lens stages for easy loading insure proper axis setting with or without blocks. Other features include variable speeds, sealed ball bearings for quiet operation, Zenon lights for precise viewing and a brushless DC motor for longevity.

PHILOSOPHY: “LessStress is appropriately named for its alleviation of an often stressful operation and for the minimum amount of stress applied to the lens,” says Santinelli president Gerard Santinelli. “The drill is compact, easy-to-use and produces excellent results.” PRESENTATION: LessStress comes with one-year electronic and three-year mechanical warranties.