Eyewear and Trends: New Frame Products



Photographed by Nedjeljko Matura

Sàfilo: Yves Saint Laurent

Sàfilo Group launches Yves Saint Laurent ophthalmic and sunwear collections. The ophthalmic collection consists of 12 styles—seven metals, four plastics and a plastic/metal combination. Frames are a mix of retro ’60s design and modern boldness in such colors as light gold, silver, dark gray and black. The sunwear collection contains eight styles—four metals, one metal/plastic combination and three plastics (two are made of Optyl). Styles include oversize metals, plastic masks and futuristic metal shields. Lens offerings incorporate the latest trends—gradient treatments and flash mirror coatings in varying shades of gray and brown. Sunglass frame colors range from dark olive and dark red to shiny black and tortoise in the plastics to gunmetal, rhodium, gray, brown and matte black in the metals. An additional six sunglasses are scheduled for release this month. PHILOSOPHY: “The timing of the new Yves Saint Laurent eyewear collection couldn’t be better. Both the industry and the discriminating consumer are looking for something new and refreshing. YSL is it,” says Dick Russo, Sàfilo senior vice president direct sales. “Under Tom Ford’s design direction, the new Yves Saint Laurent ready-to-wear collection has received rave reviews. We expect the eyewear collection to follow suit and carve its own niche in the prestige sector of the market,” he adds. PRESENTATION: Marketing support includes one- and four-place displays, large and small countercards, a poster and logo plaque. A consumer advertising campaign drawing images from the runway show was photographed by Steven Meisel. Each style comes with a white leatherette hard case, white drawstring pouch and cleaning cloth packaged in a white box.

Viva: Carolina Herrera Eyewear

Viva International Group launches the Carolina Herrera Eyewear collection.  Taking its name from the fashion designer, the new line consists of 10 ophthalmic and 10 sunglass styles. The designs are feminine and include refined metals and luxurious plastics in an array of colorations such as violet, brown, iced silver and ginger-gold. One sunglass is a rimless style featuring a plastic nosepiece and plastic tortoise-colored temples enhanced with a lace-up corset-like design at the endpieces. The Carolina Herrera 212 Eyewear line will follow, with ophthalmic styles available in September, 2002, and a sunglass collection debuting in March 2003. PHILOSOPHY: “The Carolina Herrera Eyewear collection combines haute couture runway fashions with exclusively designed eyewear. The line ranges from trendy and hip to a more timeless, elegant feel—all reflecting the Carolina Herrera philosophy of how an elegant, stylish woman should dress,” says Debbie Lochli, Viva vice president, brand management. PRESENTATION: Merchandising materials include a five-place highlighter, ophthalmic and sun countercards and a logo plaque. A purple leather case presented in a light pink gift box and a purple leather half-moon case with a Velcro closure are available.

Hoya: Phoenix Transitions

Hoya Vision Care expands its line of Phoenix Trivex lenses to include a photochromic version using Transitions technology. Trivex is a tri-performance lens material developed by the Pittsburgh-based PPG Industries. The material combines excellent optics, impact-resistance and exceptionally thin and light qualities. It’s also compatible with Transitions photochromic processing, providing the additional benefit of eye comfort by adjusting to varying light conditions. Phoenix Transitions lenses are available in Hoya’s Hoyalux GP Wide progressive and semi-finished single-vision lens designs and will be introduced in Hoya’s new Summit progressive lens later this year. The lenses are offered with Hoya’s proprietary hard coatings and Hi-Vision A-R anti-reflective coating. PHILOSOPHY: “With its technologically advanced lens material, Trivex, combined with Transitions photochromics properties, Phoenix lenses provide everything a consumer could want in a single lens,” says Bill Norwood, executive vice president Hoya Vision Care, North America. “Hoya is once again bringing cutting-edge technology to its customers.” PRESENTATION: Phoenix Transitions lenses are available through the Hoya Optical Laboratories Network (HOLA) and select distributors. Brochures and informational materials are provided. For additional information, contact Hoya Vision Care, (888) 882-HOYA; fax (877) 890-1711.

M+ A Modo Eyewear Company

M+, a Modo Eyewear Company, makes its debut with its own eyewear line. M+ eyewear is described by Modo as a prestige value collection featuring the quality, sophisticated styling and marketing programs associated with the high end, but at an intelligent price point. Included are 25 clean, minimalist ophthalmic styles in monel, stainless steel, titanium and zyl. Shapes are variations on cat eyes, ovals, rectangles and tea cups in fully rimmed, semi-rimless and rimless designs. Details consist of adjustable, signature nosepads, zyl temple tips and rich colorations. Additional styles and a sun collection will be available later this year. PHILOSOPHY: “We feel M+ is the answer to the market’s craving for a fashionable, well-made value line. This new line is a value collection with couture flair. The materials have been sourced from the finest component factories in Europe. And we have taken our expertise in quality manufacturing to create a synergy with the best Chinese factories. The result is superior product at a value price point,” says Joseph Tallier, Modo CEO. PRESENTATION: Merchandising materials include a display, posters and logo plaques. Each frame comes with a gray metallic hard case.