Whats New

Jan
2007

Altair: Revlon Eyewear

A COSMETIC PALETTE


Under a licensing agreement with world-leading cosmetics brand Revlon, Altair Eyewear launches an ophthalmic collection consisting of 10 models constructed of metal, plastic and metal/plastic combinations. Austrian crystals, studs, custom printing and elaborate laser-cut metal adorn fronts and temples adding distinctive design elements to each style. Colors include laminates with striated pearl and shimmer finishes in a palette of glamorous hues, including mocha swirl, peach-pearl, lavender-rose and berry-moss.


Photographed by Ken Lee/Black Box Studio


PHILOSOPHY: "Each frame is designed with a specific customer in mind—from the glamour goddess to the perfect professional. Colors, materials and design details are meticulously coordinated so that each style enhances the contour and complexion of a woman's face," says Altair product designer Melissa Blais. "I am excited about our partnership with Revlon. The combination of the brand’s aesthetic, worldwide name recognition and great price point creates an ideal eyewear collection for today's metropolitan woman," adds Altair president Steve Wright.
MARKETING: The new line is supported with a complete marketing and point-of-sale program. POP includes one- and three-piece displays, crystal logo block and assorted countercards. Each frame comes with a black case and cleaning cloth.
PRICE POINT: $$. For additional information, contact Altair Eyewear, (800) 505-5557; web site: www.altaireyewear.com

INSIGHT — Revlon is a leading mass-market cosmetics brand known worldwide for its cosmetics, fragrances and skin-care and personal-care products. Revlon’s vision is to provide glamour, excitement and innovation through quality merchandise at affordable prices. Today Revlon products are sold in approximately 175 countries and territories

 

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