Upfront

Jan
2007

What becomes a legend most?


To celebrate the launch of a new edition of its classic Wayfarers, Ray-Ban went back to its deep musical roots and rocked the house at New York’s famed Irving Plaza. The Luxottica brand played host to an exhibit by renowned rock photographer Mick Rock: “UNCUT—The Ray-Ban Wayfarer Sessions,” which showcased the iconic shades on iconic musicians past and present.

Images of Blondie, Madonna and the Beastie Boys along with photos of contemporary artists such as Brandon Flowers of the Killers, Peaches and Ricky Wilson of the Kaiser Chiefs dotted the concert hall. The star-studded evening was capped off with a performance by garage rockers Eagles of Death Metal.

Check out who stopped by: Jesse Hughes, lead singer of Eagles of Death Metal, rocks on; Jimmy Fallon of “Saturday Night Live” fame with photographer Mick Rock; Luxottica’s Pierre Fay, Mischa Barton of “The O.C.” and Luxottica’s Antonio Miyakawa; and Molly Sims of NBC’s “Las Vegas” is flanked by Luxottica’s Fabio d’Angelantonio and Vittorio Verdun.

— Jackie Micucci


 

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