Whats Next

Jan
2007

Artoptic: Partner II

A LASTING PARTNERSHIP

Artoptic: Partner II
A LASTING PARTNERSHIP

Artoptic International brings backs its bestselling frame, the Partner, now called Partner II. First introduced in the early ’70s, the Partner has been  presented over the years in more than a dozen formats, ranging from all metal to all zyl to metal/zyl combinations, with some styles created specifically in smaller sizes and with smaller/unifit bridges for teens and women. All of the designs have retained the original doublebrowbar shape. The current Partner II has a monel front with extra elasticity and flex/plastic temples with spring hinges. It’s offered in bronze, goldtone and gunmetal in eye sizes of 51mm and 53mm with an 18mm bridge.

PHILOSOPHY: “Partner II, like the original Partner, is intended for everyone,” says Artoptic president George Gero. “It’s affordable, quality eyewear with classic styling.”
MARKETING: Frames are presented with AR-coated demo lenses.
PRICE POINT: $$. For additional information, contact Artoptic International, (800) 522-8572.

TIP
A bestseller for more than a decade in its various formats, the Partner has sold in excess of 1,000,000 pieces.

 

|