Dec
2006

MANDate



MANDATE


A polarized lens for water sports or driving, a golf glass, a computer glass, safety eyewear for woodworking or mowing the lawn. A frame that brings out the color in that new suit. And, of course, a sunglass. Everyone needs a sunglass. Very simply, everyone—and that includes men—also needs more than one pair of eyeglasses. From safety eyewear to frames with interchangeable temples for those who want a coordinated look to doublebridge aviators for the classic older guys or double-bridge aviators (the same ones) for the trendy, younger guy, the options are there. Make it your MANDATE to present these options to all your customers.



From top: JOHN VARVATOS 713 from Base Curve/A Division of Rem Eyewear; SHIRO from Gotti Switzerland; A-2 HIGH IMPACT EYEWEAR, Rx safety frame, from Hilco; ROBERT MARC 571 from Robert Marc; MOSLEY TRIBES Freecity from Oliver Peoples; SWITCH-IT COLLECTION 5103, interchangeable bridge and temples, from Awesome! Shades and Blades


new product price guide

$. . . . . . . . Inexpensive Under $30
$ $ . . . . . . . . Moderate $30-$59
$ $ $. . . . . . . . . Moderately Expensive $60-$89
$ $ $ $ . . . . . . . . . Expensive $90-$119
$ $ $ $ $ . . . . . . . . . Very Expensive $120 and up

*Frame costs reflect pricing from vendor to dispenser


—By GLORIA NICOLA


 

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