Whats Next

Dec
2006

Altair: Sigrid Olsen Sunglasses

From day to evening



Altair Eyewear introduces Sigrid Olsen Sunglasses designed to complement a woman’s day-to-evening wardrobe. Consistent with the brand’s ophthalmic line introduced early this year by Altair, the sunglass collection features 13 styles ranging from classic to modern, including oversize round shapes, softened rectangles and modified ovals in full rimmed, semi-rimless and rimless options. Frames are constructed of monel and single and multi-layer plastics in such colors as berry aqua, onyx lilac, ivory pearl and rose petal. Lenses are offered in gradient and solid tints. Swarovski crystals and jewel detailing on the frames reinforce the designer’s signature style.

PHILOSOPHY: "Just as our Sigrid Olsen ophthalmic line does, the new sunglass collection’s sophisticated designs reflect Sigrid’s personal style and artistry, bridging career and leisure," says Altair product development manager Tom Grogan.
MARKETING: Merchandising materials include a 24-place rotating metal display with wood base, countercards and a counter sign that doubles as a frame display. Each sunglass comes with a green leather pouch and coordinating cleaning cloth.
PRICE POINT: $$. For additional information, contact Altair Eyewear, (800) 505-5557; web site: www.altaireyewear.com


TIP
An artist, Sigrid Olsen launched her apparel line 20 years ago and has seen it grow from casual resort wear to a lifestyle collection, including a year-round sportswear line, accessories and bed and bath products

 

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