Hilco adds LeaderFlex, an eight-piece titanium memory metal collection, to its FrameWorks line. Included are three men’s, two unisex and three children’s designs. All styles are offered in multiple colors and sizes, and feature integrated hinges and hidden casings to enhance a stylish appearance.
PHILOSOPHY: "Memory metal is one of the hottest segments in the frame category today," says Hilco marketing services manager Debbie Fitzgibbons. "Our LeaderFlex collection, which incorporates great styling options at the value price point for with FrameWorks has been known, is sure to be a hit."
MARKETING: catalog is available. In-house sales managers assist customers in placing orders, make frame recommendations, proactively manage accounts and expedite returns.
PRICE POINT:$. For additional information, contact Hilco, (800) 955-6544; web site: www.hilco.com
FrameWorks is a valueoriented frame buying program that allows independent ECPs to dramatically increase their profit margins. Currently the line consists of 52 bestselling, rimmed and rimless frames in a variety of materials including stainless steel, plastic laminates and now titanium memory metal.