Eyewear and Trends: New Frame Products


Couteur Designs: Vera Wang Luxe; Viva: Gant Eyewear; Allison: Gianfranco Ferre Eyewear

Photographed by Nedjeljko Matura

Couteur Designs: Vera Wang Luxe

Vera Wang Luxe eyewear makes its debut. The line, which will be distributed through Oliver Peoples to a limited number of high-end optical retailers, consists of 11 ophthalmic styles and nine sunglasses. Frames are made of beta titanium, cobalt and handmade zyl with such features as spring hinges and saddle bridges. Signature pieces feature jeweled d├Ęcor, buffalo horn and heavy palladium or gold finishes. The logo is on the inside of the frames. Sunlenses are polarized and offered in polycarbonate, glass and CR-39® with A-R coatings. Signature sun pieces include styles with a flat-base lens and a fashion goggle. PHILOSOPHY: “Vera Wang is a classic modernist. She focuses on the women who wear her clothes and accessories, and infuses beauty, grace and technology into her designs. I feel we were able to translate her simple, luxurious design philosophy coupled with our vision into the Luxe eyewear collection. The styles in the Luxe collection are feminine and beautiful and reflect independence and self expression—they are truly Vera Wang,” says Larry Leight, Oliver Peoples’ founder and CEO. PRESENTATION: A six-place lined display box with the Vera Wang Luxe logo is available. All frames and sunglasses come with a case in Vera Wang’s signature colors of white and brown.

Viva: Gant Eyewear

Viva International Group launches the Gant Eyewear collection worldwide under a licensing agreement with the men’s sportswear brand, Gant AB. The new line, consisting of 28 ophthalmic frames, reflects the essence of the name with styles designed for the 30-something man who demands function and classic good looks. Included are titanium three-piece mounts with screwless hinge construction, stainless-steel styles and handmade double-laminate zyls, all with updated, clean lines and tooled temples with the Gant logo. Colors range from brown, demi-amber, gray and khaki to burgundy, dark green and navy. A Gant sun collection is presently in development. PHILOSOPHY: “We have created groupings that truly reflect the Gant apparel assortment. The eyewear offers an updated classic American style that is the heart of the Gant brand. We have integrated our exclusive designs with select materials, rich colorations and unique logo presentations for this new men’s collection,” says Debbie Lochli, Viva vice president, brand management. PRESENTATION: A merchandising kit consists of a three-box display, eight-place step display, countercards, banner and logo plaque.

Allison: Gianfranco Ferre Eyewear

Allison Eyewear, a company of the IT Holding Group, introduces Gianfranco Ferre Eyewear. The fashion-forward, high-tech eyewear line contains 35 ophthalmic styles and 24 sunglasses made of zyl, metal, including gold-filled, 18-karat gold and aluminum materials, and innovative zyl/metal combinations. Frame shapes range widely from bowties and rectangles to extreme cat eyes and bold wraparound shield and mask styles in full-frame, semi-rimless and rimless designs. Details consist of black leather stitching on the temples, Swarovski crystals, laser-etched engravings, low-mounted temples and diamonds on one of the 18-karat gold frames. Two styles are foldable. Sunlenses are available with mirror coatings in five or more colors per style. PHILOSOPHY: “Among all the various accessories, there’s no doubt eyeglasses are the most closely related to our physiognomy and help to define and to characterize it in a decisive manner. This everyday object has high emotional potential and should exist in direct harmony with our personality. The new Ferre Eyewear collection in collaboration with Allison truly reflects this perspective,” says designer Gianfranco Ferre. PRESENTATION: Merchandising materials include a display, three countercards, logo plaque and catalog. Each style comes packaged in a box with a case and cleaning cloth. Assorted cases are available.