Whats New

Mar
2008

Signature: Carmen Marc Valvo Eyewear

GLAMOUR CIRCA 1940

Signature Eyewear launches its Carmen Marc Valvo designer line of eyewear targeted to women ages 30 and older who seek to incorporate glamorous eyewear into their everyday life. Included are 12 ophthalmic styles and 10 sunglasses. Shapes consist of angular cat eyes, bold rectangles and oversized sunglasses with rounded edges in such colors as cocoa brulee, fawn, mushroom, oyster, cherrywood and black. Some styles are semi-rimless. Special features consist of French-lace-infused zyl, carved plastic temples that emulate shells, a step and repeat V pattern carved out of the temples and rich metal-on-plastic embedded patterns.


Photographed by Annie Gallagher/Black Box studio

PHILOSOPHY:
“Carmen’s love of 1940s glamour and island getaways has transpired into a collection of beautiful shell, coral and rich vintage tortoise colorations. Locations such as the French West Indies, the Seychelles and beyond create a color story that modernizes shapes for today’s woman,” says Jill Gardner, Signature senior vice president of designs.

MARKETING:

Merchandising materials includes a display and countercards. Each style comes with a case and cleaning cloth.

PRICE POINT:
$$$ to $$$$$. For additional information, contact Signature Eyewear, (800) 765-EYES; web site: www.sigeye.com

InSight
As a designer Carmen Marc
Valvo has focused his career on bringing glamour to every woman’s life. Although he dresses many of Hollywood’s elite, it’s his commitment to non-celebrity clients that has been the driving force behind his success. His collections include couture gowns and evening separates, CMV by Carmen Marc Valvo, furs and swimwear.

 

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