Whats New

Mar
2008

Cachet: Proenza Schouler Sunglasses

MODERN LUXURY

Cachet/A Division of L’Amy America introduces its Proenza Schouler brand sunglass collection. Targeted to affluent women between the ages of 25 and 45 who are chic and fashion forward and who seek fresh, edgy products, the new line consists of 14 sunglasses. The collection runs from a metal cat eye to zyl/aluminum combinations to glamorous, oversized zyl aviators and a modern mask. Lenses are CR-39 or polycarbonate. Frame colors range from black, brown, tortoise and white to gunmetal and silver.


Photographed by Annie Gallagher/Black Box studio

PHILOSOPHY:
“Proenza Schouler's design philosophy takes its cue from the idea of contrasts—ideas rooted in classicism that, when juxtaposed with new and interesting materials, create a unique and singular look. Tortoiseshell and brushed metals coexist in one style while exposed hinges and resin pair in another. An air of nonchalance is key... nothing too forced. The utilitarian feel of the shapes brings to mind eyewear of a different time, but the absolute focus on details and materials makes it a product of today,” says L’Amy’s Cheryl Canning, Proenza Schouler worldwide brand manager.

MARKETING:

Each sunglass comes with a case, cleaning cloth, warranty credit card in an envelope, warranty booklet and luxury gift box.

PRICE POINT:
$$$$ to $$$$$.  For additional information, contact Cachet/A Division of L’Amy America, (800) 872-7377.

InSight
The design duo Jack McCollough and Lazaro Hernandez founded the Proenza Schouler (pronounced pro-EN-za SKOOL-er) label in 2002, using their mothers’ maiden names as the moniker. In 2003, the designers received the CFDA/ Swarovski Perry Ellis Award for new talent and in both 2006 and 2007, the CFDA nominated the two for the Womenswear Designer of the Year award, which they
won in 2007.

 

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