Whats New

Mar
2008

Marchon: Karl Lagerfeld Eyewear

LEGENDARY ALLURE

Marchon Eyewear launches Karl Lagerfeld Eyewear. Developed in collaboration with eyewear designers Christian Roth and Eric Domege, the new line is targeted to both men and women. Included are 22 sunglasses and 17 ophthalmic styles (seven more ophthalmics will be added by the end of the year). Such elements as metal logo rings on the temple tips and acetate temples on a signature sunglass engraved to look like film strips are translated into the eyewear, reflecting the designer’s love of rings and photography. Seven different logo treatments are used and signature Lagerfeld colors—black and white—run throughout the collection with occasional flashes of orange, red and other hues.


Photographed by Annie Gallagher/Black Box studio

PHILOSOPHY:

“The Karl Lagerfeld Eyewear collection has been designed to capture his powerful fashion spirit, combining refined style, craftsmanship and iconic design elements for a modern sensibility,” says Linda Ryno, Marchon senior brand director for Karl Lagerfeld. “The collection is for anyone that truly enjoys high fashion as an artistic pursuit.”

MARKETING:
Merchandising materials include one-, four- and eight-place displays; three countercards in different sizes, photographed by Karl Lagerfeld; banner; small shopping bag and mailer/postcard. Ophthalmic frames come with a hard case and sunglasses in a zippered case.

PRICE POINT:
$$$ (ophthalmic); $$$ to $$$$ (sun). For additional information, contact Marchon Eyewear, (800) 645-1300; web site: www.marchon.com

InSight
Known for his iconic looks as well as for his fashions, Karl Lagerfeld has been dubbed the rock star of fashion and is mobbed by his fans wherever he goes. Sunglasses have long been a signature aspect of his appearance. “The world looks more beautiful through tinted glasses. Everyone looks 10 years younger. That is why I always wear dark glasses.” —Karl Lagerfeld

 

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