Eyewear and Trends: New Frame Products


Zyloware: Via Spiga Occhiali; Allison: Anna Sui Vision; Lantis: Dockers Eyewear

Photographed by Nedjeljko Matura

Zyloware: Via Spiga Occhiali

Under a licensing agreement with Intershoe, Inc., Zyloware introduces an eyewear collection carrying the Via Spiga label. Known as a global footwear brand, Via Spiga has recently expanded into outerwear, watches, handbags and now eyewear. The new eyewear line, which is being developed under the direction of Via Spiga designer Ernesto Esposito, consists of 12 ophthalmic styles and seven sunglasses in zyl and metal, including milled metals, monel, stainless steel and beta titanium. Shapes are distinctly feminine, fashion-forward variations on aviators, butterflies, cat eyes, ovals and rectangles in full frame, semi-rimless and rimless designs. Colors range from lilac, honey, bronze, tortoise and black for the ophthalmics to black and white, camel, chianti and aubergine for the sunglasses. All metal styles have snap-in nosepads. Some frames feature spring hinges. Design details consist of Swarovski crystal accents, dropped temples in one style and laser-engraved crocodile patterns. The sunglasses are equipped with CR-39¢รง lenses, some with flash mirror coatings. PHILOSOPHY:: ¡°Via Spiga¡¯s entry into the eyewear category will offer new or increased sales to eyewear retailers. Like the shoes, Via Spiga Occhiali will create second-pair sales from women who buy more expensive designer goods as well as sell-up purchases from those willing to spend more for something special,¡± says Zyloware president Christopher Shyer. ¡°Zyloware is proud to be associated with the creative team at Via Spiga. Together we are translating the essence of this highly desired fashion brand into eyewear.¡± PRESENTATION: Merchandising materials include one- and four-place brushed aluminum displays, countercard and logo plaque. A Via Spiga handbag is free with a 24-plus Via Spiga frame order. Ophthalmic frames come with a hard case and cleaning cloth. Sunglasses come with a spring-opening case and cleaning cloth.

Allison: Anna Sui Vision

Allison Eyewear, a company of the IT Holding Group, launches Anna Sui Vision. The eyewear line, which takes its name from the American designer known for her eccentric, often ironic style, consists of 12 ophthalmic frames and 18 sunglasses in plastic and metal. Targeted to women, the eyewear reflects the designer¡¯s interest in distinctive, modern interpretations of retro shapes. Included are cat-eye, butterfly, oval, rectangular and mask-like frames sculpted and scalloped and accented with floral engravings and metal piercings. Some styles are semi-rimless or rimless. In others, lenses float above or beyond the rims or are supported by a bottom rim. Each frame come in four colors, ranging from black, bordeaux, bronze and green to such combinations as white and black, blue and fuchsia and blue and lilac. PHILOSOPHY::  ¡°My objective with the eyewear collection is to continue to globalize my brand. Eyewear is such an important accessory. I want to make it accessible to as many people as possible. Women who can¡¯t afford my dresses can buy my eyewear and get the same thrill and tingle,¡± says designer Anna Sui. PRESENTATION::  Merchandising materials include a three-place black iron display, dispensing box, two posters, logo plaque and catalog. Each frame comes in a black hard case with an interior mirror.

Lantis: Dockers Eyewear

Under a licensing agreement between Lantis Eyewear Corporation and Levi Strauss and Company, Lantis is designing, manufacturing and marketing ophthalmic and sunglass collections for men and women under the Dockers label in the United States and in select international markets. The Dockers brand of men¡¯s casual pants was introduced in 1986 to fill the void between jeans and dress pants. Since then Dockers has expanded to include tops, shoes, belts, bags, outerwear and hosiery for both men and women. The new eyewear line consists of 17 ophthalmic styles and 14 sunglasses. Frames are made of plastic, monel, stainless steel, titanium and combinations of metal and plastic and are offered in variations on classic oval and rectangular designs. Features include adjustable nosepads and flex hinges. Clip-on sunlenses are available. PHILOSOPHY: ¡°Dockers is a powerful brand and one that we are delighted to add to our portfolio of quality brands,¡± says Lon Moellentine, Lantis president and CEO. ¡°The eyewear line is consistent with the Dockers casual, stylish and comfortable product design philosophy.¡± PRESENTATION: Merchandising materials include four-, 24- and 54-place displays, dispensing mat and signage.