Eyewear and Trends: New Frame Products


Logo of the Americas: Harry Potter; Kenmark Optical: Thalia Eyewear

Photographed by Nedjeljko Matura

Kenmark Optical: Thalia Eyewear

Under a worldwide licensing agreement with internationally renowned Latin singer/actress Thalia, Kenmark Optical launches Thalia Eyewear. Targeted to young Latin/Hispanic women between the ages of 15 and 35, the new line contains 12 ophthalmic styles: eight metals and four plastics; and six sunglasses: four plastics and two metal/plastic combinations. Shapes include fun, trendy variations on bowtie, cat-eye, oval, rectangular and wrap designs. Colors range from chrome, gold, gunmetal and silver to black, cocoa, crystal, lime, pink and yellow. Decorative details consist of double eye rims, lace-like finishes and star accents. PHILOSOPHY: ¡°Thalia exemplifies style, confidence and glamour. As a leader in all she does, now is the time for her to launch into new markets. Kenmark is thrilled to be a part of the Thalia sensation. Her beauty and sex appeal will be reflected in each piece of eyewear developed for the collection,¡± says Kenmark vice president of international sales John Justice. ¡°This is a fabulous opportunity for me to bring my love of fun and fashionable eyewear to the world. It also fills me with much pride to know the collection is being created with my Latin American community in mind,¡± Thalia adds. PRESENTATION: A merchandising package is being planned.

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