Eyewear and Trends: Frames and Sunwear Trends


Luxottica Group; Altaireyewear; Artoptic International

Luxottica: Ray-Ban 2002

Introduced in 1937 with an aviator style, Ray-Ban sunglasses were initially designed for the U.S. Air Force. The 2002 collection from Luxottica Group focuses on the authenticity and tradition of the Ray-Ban brand, while also offering more fashion-forward, modern styles and more feminine designs, all emphasizing quality, function and comfort. The aviator is now offered with various lens treatments and the Wayfarer, elevated to cult status by Tom Cruise in the film “Risky Business,” is available with polarized lenses and spring hinges. Colorful versions of gradient, flash mirror and mirror lenses abound in the new collection. Frame colors range from shiny and matte plastics to the classic arista gold, gunmetal and black in the metals.

Ray-Ban 2113-P Classic Wayfarer, worn by Tom Cruise in “Risky Business” (left); Ray-Ban 2114-P Small Wayfarer

PHILOSOPHY: “In our 2002 Ray-Ban collection, we’re improving on a classic and infusing our legendary Wayfarer, which continues to be worn and recognized by Americans nationwide, with some terrific enhancements. We’ll also be introducing exciting new rimless styles, more polycarbonate colored lenses and greater design variation in order to reach the more fashion-forward consumer and broaden our consumer target group,” says Vittorio Verdun, Luxottica director of marketing. PRESENTATION: Merchandising materials include four-, five-, 12-, 24- and 40-place counter displays, a 48-place floor display, polarized display, counter mirror, countercards, logo plaque and stickers. Each sunglass comes with a case.

Altaireyewear: Celebrity Collection

Altaireyewear created the Celebrity eyewear collection in support of VSP’s Sight for Students, a program VSP has developed to provide free eye exams and eyewear to qualified low-income children. All profits from the sales of Celebrity are used to fund the program. The new collection includes five metal frames in fashion-forward variations on diamond, oval and rectangular designs. One style is semi-rimless. Eye sizes are small—45mm to 47mm. Colors consist of bronze, gold, platinum, cafĂ©, charcoal and tortoise treatments. All frames are equipped with adjustable nosepads.

PHILOSOPHY: “The designs in the Celebrity collection target pre-teens to young adults, but will appeal to many older adults as well. With most selections priced within the program’s frame allowance, Celebrity is perfect for Sight for Students patients,” says Altaireyewear product manager Tom Grogan. PRESENTATION: A brochure showcasing the frames and a countercard are available. Frames come with hangtags detailing the Site for Students program.

Artoptic: EZ-Lites

Artoptic International introduces EZ-Lites, a collection of three frames with zyl fronts and slim metal temples. All of the styles are made in Italy and are equipped with micro spring hinges and color-coordinated acetate temple tips. Shapes consist of a small modified rectangle, larger rectangle and modified oval. Colors include gradations and pearlized treatments of burgundy, grape, indigo, olive, goldtone and silvertone. Metal styles will be available early this year.

PHILOSOPHY: “EZ-Lites styles with their fresh young look and bold colors are designed for today’s casual lifestyle and add fashion to any occasion,” says Artoptic president George Gero. PRESENTATION: Each frame comes with a case.