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Nov
2006

Altair: Tommy Bahama Sun

Shades of memory

Altair Eyewear expands its Tommy Bahama Sun line with a four-piece memory metal collection. Targeted to men 35 to 60, the new styles are constructed of TitanTwist, a titanium memory material, and are equipped with acetate temple tips and adjustable nosepads. Sizes range from 60mm to 62mm. Frame colors are bronze and dark gun. Lenses are polycarbonate, polarized with a backside AR coating, dual-side hydrophobic coating and flash-mirror treatment.



PHILOSOPHY: "The collection was developed to address the Tommy Bahama consumer’s desire for a high-performance sunglass that does not compromise on style. The new Tommy Bahama memory metals blend quality materials, updated styling and technical innovation to meet the demanding needs of the most discerning customer," says Altair product development manager Tom Grogan.
MARKETING: Merchandising materials include a 12-place wood display box, onepiece wood display/logo plaque, posters and countercards. Each frame comes with a brown faux-crocodile case and cleaning cloth.
PRICE POINT: $$$. For additional information, contact Altair Eyewear, (800) 505-5557 ; web site: www.altaireyewear.com

TIP
Memory metal is an excellent material for sun and sport glasses. By virtue of its endurance and twistability, it’s perfect for outdoor activities, ranging from jogging to golfing to cycling.

 

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