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Feb
2008

Luxottica: Bvlgari Elisia Special Edition Sunglasses

BE JEWELED

Luxottica Group adds the two-style Elisia Special Edition Sunglass Collection to its Bvlgari eyewear line, reinforcing the brand’s commitment to luxury and opulence. Clean, geometric designs combined with quality materials make the sun styles fresh and contemporary. Frames are constructed of zyl and highlighted with yellow gold, cabochon sapphire, coral, diamonds and 144 handset Swarovski crystals. Each style is offered in four different color variations and is equipped with UV400 sun lenses. 

PHILOSOPHY: “The new Elisia Special Edition captures Bvlgari’s commitment to jeweled luxury,” says Vittorio Verdun, Luxottica vice president of marketing. “These sunglasses fuse the timeless elegance of Bvlgari jewels with a modern sensibility—they are the perfect choice for women seeking the ultimate in prestige and glamour.”

MARKETING: Elegant, sophisticated merchandising materials, consisting of displays, poster, special edition teaser and brochure, are available.

PRICE POINT: $$$$$. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com

TIP
The Elisia Special Edition Sunglasses define elegance by reinterpreting elements from the Bvlgari Elisia
jewelry collection of
the ’70s and ’80s.

 

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