Polar Power — KBCo. has several new marketing initiatives for 2003. In addition to developing an interactive display for demonstrating polarized technology at retail, the company has launched “Get a Pair for Glare,” which rewards dispensers who are part of the company's “Frequent Seller” program for sales of KBCo. polarized lenses. With each sale, dispensers registered in the program will receive a game card. Each month, KBCo. will hold a drawing to randomly select 40 $100 winners. Cash rewards are also available for every 15, 50 and 100 pairs sold. Last year, a similar program conducted by KBCo. awarded more than $125,000 in cash. For information, call (800) 722-8776.
What A Gas — Nassau Vision Group (NVG) Labs are offering a unique “gas card” promotion through the end of this month. Billed as “The Look You Want, The Performance You Need, The Fuel to Get You There,” NVG Lab customers can earn a $10 ExxonMobil gas card for every
two pair of single-vision or flat-top—or every pair of progressives—in Corning SunSensors photochromics they sell. Visit www.nvglabs.com.
A Critical Film — The Low Vision Council has developed an educational video for visually impaired patients—”There’s Hope for You.” It offers information on the causes of low vision, the devices available today and how they help the visually impaired. “There’s Hope for You” showcases success stories featuring interviews of patients and practitioners. The video offers a toll-free referral number for information on low vision practitioners nationwide. It can also be customized with the contact information of an individual eyecare practice. For information call (760) 862-9040.
Distance Learning — Corning has developed a new education and training seminar to assist eyecare professionals in understanding today's photo-chromic options. Entitled “Color Your World,”the ABO-approved course is presented by Corning SunSensors lens manufacturers and representatives of Corning Connection wholesale labs, usually in conjunction with a professional educational event. ABO credit is also available via the Internet or in printed form through Optical Training Institute at www.opticaltraining.com, or by calling (949) 551-5455. “Color Your World” addresses technical improvements, performance characteristics and lens features and benefits of today's photochromic technology. Of particular interest to participants are detailed overviews of the market potential for photochromics, consumer trends and product applications. For information visit: www.corning.com/ophthalmic.
Shopping Right — So far, nearly 200 eyecare professionals have received rewards in Transitions' “Present Every Day” Mystery Shopper Program, which began October 1. According to the company, mystery shoppers continue to visit or telephone eyecare professionals across the U.S. to observe their recommendations of Transitions and reward them on-the-spot for outstanding presentations of the product as an everyday lens option by doing the following: having Transitions in-store signage and demonstration tools visible and accessible; asking patients, “Have you heard about Transitions Lenses?”; discussing the benefits of Transitions Lenses; communicating the company's key marketing messages; demonstrating how Transitions Lenses work; making a personal recommendation; wearing Transitions Lenses and making Transitions Lenses part of their telephone on-hold message. Dispensers meeting this criteria can win cash vouchers on the spot. For more information on the Mystery Shopper Program, call Transitions Customer Service at (800) 848-1506 or visit transitions.com.
Thin Is In — Essilor has announced the winners of its “Win with Thin” promotion, conducted in partnership with eyecare network (and Essilor partner) www.visionweb. com. Cheryl Ziegler, OD, owner of Advanced Eye Care in Plymouth, Wis., won the grand prize—a Phillips 42-inch flat-screen TV. The promotion enabled ECPs to increase their chances of winning a prize with each purchase of Crizal-coated Varilux Panamic and single-vision Thin & Lite 1.67 or Nikon Performance Package Thin Plastic 1.67. Participants entered to win through a simulated auto racing game on Vision Web.