What does Luxury Eyewear mean to you? Does it make its impact on price alone? Is it an extreme quality issue? Does exclusivity play its part? In an effort to define this segment, we have decided frames with a wholesale price of $120 or higher make up this category, which some might say borders on the lower end of Luxury and the top end of what is considered high-end eyewear. We surveyed independent optical retailers who dispense this price point and above to learn more about their practice and their clientele. Sit back. Relax in your decided lap of luxury. Sip your champagne. Perhaps even, run a bubble bath. Do whatever makes you feel luxurious and devour this rich trove of the best that eyewear has to offer. Figure out if it might be YOUR comfort zone and, more importantly, your customers’ hot spot.

—Jennifer Waller, Senior Research Analyst


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Source: 2016 Luxury Eyewear MarketPulse Survey

Source: 2016 Luxury Eyewear MarketPulse Survey

Source: 2016 Luxury Eyewear MarketPulse Survey

Source: 2016 Luxury Eyewear MarketPulse Survey

Source: 2016 Luxury Eyewear MarketPulse Survey

Source: 2016 Luxury Eyewear MarketPulse Survey

Source: 2016 Luxury Eyewear MarketPulse Survey

Source: 2016 Luxury Eyewear MarketPulse Survey

METHODOLOGY

This sample was derived from the proprietary Jobson Optical Research database and conducted by Jobson Optical Research’s in-house research staff in September 2013, October 2014, September 2015 and October 2016. Only independent optical retailers who dispense luxury eyewear (frames costing $120 or more at wholesale price) were qualified to take this survey. In 2013, 204 qualified ECPs participated, 244 participated in 2014, 310 participated in 2015 and 269 participated in 2016. All participants were offered a chance to win a $200 Amazon.com gift card as an incentive.


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